Milestone Retirement Communities host an Annual Leadership Conference at a different location every year and this particular year it was in AZ. As the Creative Director, I was responsible for taking the established theme: Ovation "Stand Up & Cheer" and transforming it into a full event concept. I worked hand in hand with the VP of Marketing and the Executive Admin creating all the digital and print branding in addition to the decor, welcome bags and thank you gifts.  The collateral consisted of name badges, sponsor and event signage, key cards, table tent cards, agenda brochure, vendor passport, selfie station, bookmarks, banners, promo givaways, plus all digital files including app icon, home screens and PPT slides

Symphony at Cherry Hill Memory Support wanted to go big for the Grand Opening of their brand new senior living facility and decided to go with a cruise ship travel theme. A boarding pass save the date was emailed out to guests and followed up with a more formal printed gate fold, cruise ship invitation. Additional collateral was created for the event, which included a passport that guests would get stamped at various check points for the chance to win a cruise for two to one of four exotic destinations, as well as various signage, free ice cream card and signature drink recipe card.

MAD HATTER TEA PARTY Annual Event

Mad Hatter Tea Party is an annual family fun-filled event to promote Bunny photos sales across the PREIT portfolio.
Photos: Moorestown Mall's Mad Hatter Tea Party event.

KIDS CLUB Bi-Monthly Event

Above are concepts for a corporate-wide "Kid's Klub" program. 

Below is the final creative chosen and tweaked to be used across the portfolio for the centers who offered this program.
The name varied from mall to mall depending on what worked best for them and the monsters and backgrounds evolved too keeping them fun and fresh.
Photos: Plymouth Meeting Mall's monthly Kids' Klub event.