Cherry Hill Mall had just completed an extensive renovation and became "South Jersey's Fashion Destination" playing up "Moving at the Speed of Fashion" through imagery. Luxury tenants became the focus of the new branding. It was an invitation to push the envelope by transforming stock images into art with a flurry of movement, edge and dramatic lighting.

The Shops at Valley Square is an open air shopping center which has a hi-end  lifestyle mix of over 35 shops and dining.
Promotional events and sales are driven through print, online and cinema advertising.

Providence Town Center's goal was to drive traffic when most consumers are away on summer vacation. What better way to entice them to go shopping than to utilize unleased space by turning it into a family fun-filled summer theme pop-up, complete with the beach and boards during the hottest month of the season. This successful event was promoted through on-mall exterior signage, digital and print advertising.

This campaign is geared towards a strong outdoors and adventure minded demographic and captures the consumer through the use of like-minded imagery, colors and merchandising igniting that which fuels their passion.

Woodland Mall is located near Grand Rapids Michigan surrounded by lush parks. Their architectural branding throughout the center features a leaf motif which was implemented into their advertising collateral along with "real people" lifestyle imagery. "Exceptional Shopping" was derived from their vast luxury brand tenant mix.

Orlando Fashion Square is located in the heart of sunny Orlando surrounded by tourists and the local community. The tag, The Square I'm There! speaks for itself. The client wanted to break from a photographic campaign and create a marketable brand through the use of custom stylized fashion illustrations in combination with a bright and welcoming color palette.

Concept work for the rebranding the Mall at Prince Georges.

Concept work for the rebranding the Gallery at Market East