Keep in Mind Silver Lining Strategies, aka KIM, offers a suite of consulting services for senior housing operators,
developers and product innovators in the aging space. Ellen Belk, CDP and Founder of KIM, wanted to showcase her brand with focus on positive feedback. This series rotates on LinkedIn as she continues to add to it.

I was one of four designers given the opportunity to rebrand the Amerlux website. We all received the same creative brief, copy and assets to work with. After a few rounds of revisions, my design was chosen by the client for the agency to proceed with development.

Results-driven branded banners and LinkedIn ads for Amerlux.

Elegance corporate eblast that went out to the entire company honoring all the woman on the team.

Symphony at Cherry Hill hosts events for the residents and their families as a thank you. Here are a couple directed towards their VIP Founders Club members. These images were embedded into the body of emails specific to those lists.

Mad Hatter Tea Party event: Animated eblasts launching the Bunny photo season and a follow-up to remind consumers time is running out to get your photo, Facebook and Instagram posts with holiday website takeover and sub page.

Mother's Day social promotion that included back to back eblasts and matching Facebook carousel ads, paid Facebook and Instagram posts.

The Shops at Valley Square wanted a website makeover. They were looking for something clean, user friendly while incorporating their new branding campaign.

An array of various custom eblasts created in the my Emma email marketing platform.

After the huge success of Cherry Hill Mall's award winning Restaurant Week the year prior, the event expanded it's venues to include Moorestown Mall and Voorhees Town Center and partnered with UBER. A microsite was created for the event and featured menus to all the participating restaurants and an ETW promotion. On-mall collateral, transit signage and digital assets were also created to promote the event.

Two different concepts for the launch of animated web banners for teva oncology. They chose concept 1 and it was tweaked then passed onto the digital team to build out all the sizes.

728 x 90 RET banner ad concepts to promote LOXO Oncology at ASCO. I was asked to create three different variations modeled after their MOD, infographic and corporate branding. I gave two for each and they chose the top one to develop into a full digital campaign.